Responsabilidad Social Empresarial y diversidad de Género como promotores de bienestar laboral
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los beneficios comerciales que trae consigo, dentro de la cual se ha incorporado de forma paulatina la perspectiva de género. El presente trabajo tiene como objetivo argumentar cómo la adopción de un modelo de Responsabilidad Social de Género en las empresas puede actuar como promotor de bienestar laboral en los diversos grupos de interés de la organización, principalmente en sus colaboradores/as. A partir de realizar una revisión de la literatura de tipo narrativa, se proporcionaron argumentos teóricos que demuestran el vínculo existente entre la RSE y la Diversidad de Género y su impacto en el bienestar laboral.
Palabras clave : Responsabilidad social empresarial, diversidad de género, bienestar laboral.
Abstract
The On a global scale, modern business organizations are facing great challenges that transcend their position as competent companies in the market whose objective is the continuous increase of their productivity indicators. In contrast, an increasing number of companies are concerned and concerned about the impact of their actions on the community, society in general, and the environment. Consequently, although still insufficient, many companies have implemented the model of Corporate Social Responsibility (CSR) as a strategic action for image, competition, and positioning, as many studies have shown the commercial benefits it brings, within which the gender perspective has been gradually incorporated. The objective of this paper is to argue how the adoption of a Gender Social Responsibility model in companies can act as a promoter of labor welfare for the various stakeholders of the organization, mainly its employees. Based on a narrative literature review, theoretical arguments were provided to demonstrate the link between CSR and Gender Diversity and its impact on well-being at work.
Key words: Corporate social responsibility, gender diversity, labor wellbeing.
Introducción
Hoy en día las organizaciones de todo el mundo se enfrentan a grandes retos, que no solo están orientados a obtener mayor competitividad y productividad en el mercado, sino en aquellos impactos