Internal organizational communication in Higher Education Institutions: methodological proposal

Abstract

Communication in Higher Education Institutions (HEI) is considered an impact topic for Latin America. Its strategic planning contributes to all university processes. A reference framework is presented with definitions on the category of internal organizational communication management, and constituent elements are identified: messages, channels, networks and flows; which allow it to be identified as a system and process that takes place in the daily actions of organizations. Subsequently, the methodology proposes to develop a review systematically based on the qualitative perspective. To do so, a research question was formulated and selection criteria were determined that guided the process of searching for quality articles for the research and consistent with its purpose. The systematic review yielded a total of eight articles to be processed. Among the results, it is noted that in the management of organizational communication in HEIs, elements of the corporate culture must be considered: mission, vision, objectives and leadership. Finally, a methodological proposal is designed in which the theoretical elements on internal organizational communication, presented in the reference framework, are contrasted with research results that focus on this category in the internal areas of HEI.