Exploratory organizational diagnosis in grocery microbusiness in Durango, Dgo

Abstract

In this exploratory work, the strengths, weaknesses, as well as opportunities and threats of grocery microbusinesses in the city of Durango were located and analyzed; For them, 49 managers of said businesses were interviewed in the period from May 4 to July 8, 2024; From the analysis carried out, it is revealed that, despite their cordial relationship with their clients-neighbors, the precarious and disadvantageous conditions in which these businesses must excel are undeniable, such as the lack of liquidity, as well as the proliferation of large commercial chains and insecurity; With the information collected, the analytical strategy definition matrix (MAFE) was developed, where 20 strategies were made for these companies.